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Press Releases and Announcements

• 3BL Media
  (3BLMedia/theCSRfeed) November 13, 2009 - Toronto - The Canadian Breast Cancer Foundation, EarthShare and Do Something are the newest editions to the Better The World family...
• B-Corporation
  Toronto (March 11, 2009) -- Better the World Inc., a novel for-profit online fundraising platform, has been named Canada’s first certified “B Corporation”...
• Launch Release
  TORONTO, Feb. 12 /CNW/ - Today saw the global launch of bettertheworld.com, the world's first, effortless fundraising platform that provides tools to empower millions of people to raise money for charity simply by surfing the web...

In The News

• Socialbrite: Social tools for social change - 24 tools for fundraising with social media
  Better The World was listed as one of the top 24 tools on Socialbrite.
• Globe and Mail: A new way to support charity
  Check out this article about Better The World from the Globe and Mail!
• Blog Talk Radio
  "Listen to Elissa talk about Better The World to Megan Schiebe on blog talk radio!"
• Earth Times
  "Whether you support charities that help with health, environment, or humanity issues BetterTheWorld charity partners will offer something that aligns to your interests and enable you to take simple actions online to generate money for your cause..."
• New Roots Partner is trying to better the world
  "Roots.com recently partnered with Better The World, an organization dedicated to helping other Better the World organizations better the world..."
• Shop for a Cause this Holiday Season
  "I’ve mentioned Better The World (BTW) as one of the newest and most empowering tools for the citizen changemaker before, and I’ll do it again. The online social venture has just launched another helpful tool, Shop for a Cause. The tool, or EZ Shopping widget as called by BTW, allows you to give back to the causes you love simply by shopping at your favorite online retailers....."
• Softpedia
  Better The World has been featured on Softpedia!
• The Digital Journal
  Better The World is a for-profit social venture that is privately owned with operations in Canada, the U.S., and Europe. It is the world's first fund-raising platform that allows people to volunteer for free. The group's goal is to make a positive social change...
• The Voice Magazine
  It’s an interesting conundrum of student life. You’re broadening your understanding of the world, becoming more aware of the issues facing it and (hopefully) looking for ways to make a difference... This is where Better The World comes in...
• The Etownian (Elizabethtown College)
  Better the World also offers the option for its members to donate money directly by contributing to charity projects. Some examples of these projects include War Child's opportunity for members to buy one shovel, one spade and one digger for a school-building site, or Lewa Wildlife Conservancy’s opportunity for members to buy 20 tins of milk to feed an orphaned rhino for a month.
• The Indiana Daily Student
  Better the World, a social enterprise based in Toronto, has established a method that lets people raise money for charities simply by surfing the Internet.The best part is members can choose whatever charity and specific cause they want to contribute to.
• The Daily Campus (university of Connecticut)
  Unlike other organizations that give as little as 10-to-50 percent of donations to charities, BTW has a 90/10 policy. According to the BTW Web site, "90 percent of the funds you raise support the issue(s) you care about most. Ten percent is used to keep our lights on, hire great people and develop more ways to help you support your cause.
• The Interrobang - Fanshawe newspaper
  “I found out about Better the World at an IT conference in Stratford... I thought that this kind of caring for causes was a nice way to go about things. I find that the website is easy to look at and works well with the other stuff that you are interested in and all the causes you support," said Elliot.
• The Charlaton (Carleton University)
  The Internet is a nearly unlimited source of information, and for students, the best way to procrastinate on assignments. With the Internet being so time-consuming, there must be something that students can do to justify their time online. Better The World, a new virtual not-for-profit organization is taking advantage of the amount of time people spend online.
• 50 Incredible Social Sites for Social Change
  "...these 50 sites have responded by setting up social platforms designed to connect volunteers, students, charities, entrepreneurs, and individuals, as well as make it fun and easy to learn about the causes and campaigns that are impacting our world..."
• Cause and Effect by Kevin Press
  "The premise [for BTW] is that you don’t represent an audience of one anymore. You are connected to family, friends, professional associates ... Social media makes you a broadcaster... advertisers that sign-on with Better the World benefit from your network and your efforts to attract traffic back to the website..."
• Do You Want A Better World?
  "Better The World is a social change network that strives to make it easy and free for people to earn money for charity.By creating an account on their site and downloading their browser add-on for FireFox or Internet Explorer you can start earning points that add up to cash for the charity you choose to support...."
• Better The World interviewed by Technology News Examiner
  "The idea for Better The World began when ... (we were) Looking for a way to combine both our passion for business strategy with our passion for the world around us, we started a company that combines profit with purpose. ..."
• Advertisements With A Difference
  "Better The World is a new platform that will let anybody support any cause he finds worthwhile just by browsing the WWW. That is, users download a sidebar that will be employed to display relevant ads while they are surfing the web..."
• "You’re here to support the issues you care about most. We’re here to help you have an impact. 90% of the funds you raise support the issue(s) you care about most. 10% is used to keep our lights on, hire great people and develop more ways to help you support your cause...."
• Better The World One Ad At a Time
  "We’ve seen startups try to twist Web advertising into cause-supporting opportunities, and even though Better the World isn’t the first site to try and serve ads for good, their approach is certainly refreshing, convenient, and not at all gimmicky....."
• Let’s get down to business: Moving the social entrepreneurship conversation forward
  "Recently I sat down two of the founding social entrepreneurs of the organization Better the World. They have devised a new way of raising funds for non profits through online advertising. They too are in the throngs of raising new capital but what they have done really well is write a thorough business plan and have a great story to tell. ..."
• An Interview with Steve Croth & Mark Bachman, Better The World
  "We are two of five social entrepreneurs that have started Better The World, a for-profit social venture that is privately owned and operated in Canada and the U.S. Born from extensive research completed at the Richard Ivey School of Business at the University of Western Ontario..."
• Important Lessons.
  "Elissa Beckett's new company has a strict 90/10 policy – 90 per cent of revenue goes to charity; 10 per cent goes back to the company.Not the most profitable formula for a woman who holds a master's degree from one of the country's top business schools, but Beckett's bottom line has a few more tiers than most..."
• CIUT 89.5 FM (Take Five): Launch of bettertheworld.com [MP3 File Size: 3.2MB]
  Listen to the Elissa speak with CIUT radio about Better The World!...
• Yahoo! For Google's charitable tools
  "Better the World's press release quotes chief executive Neil Hetherington of Habitat for Humanity Toronto on the easy benefits of Googling-fora-good-cause. "People can now surf the Web, support Habitat and stay engaged with what we are doing to help rebuild communities...""
• Charity Fundraising: Browser sidebar tool vs. Twestival
  "On a day when a 100% volunteer organized phenonemen tagged Twestival will see over 175 city meetups worldwide raise money to support one charitable project, a Toronto-based startup announced a new online fundraising platform called Better The World..."
• A better world…
  "Want to save the world and surf the web? Now you can thanks to bettertheworld.com. This is the world’s first effortless fundraising platform that provides tools to empower millions of people to raise money for charity simply by surfing the web..."

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